Comparing Exposures to the Week of January 13th, 2020 – a Normal Week in OOH
The OOH baseline map details exposures per placement by week against performance over the week of January 13th, 2020, a standard week prior to the COVID-19 pandemic. The map processes a total of 29 OOH formats with more than 350,000 pieces of inventory across the entire U.S. Key definitions include:
Source: Billups (Data Science), SafeGraph, Carto
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