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COVID-19
Resources & Insights

A collection of our latest research and findings.

As the pandemic continues to change the world in which we practice out-of-home advertising, we’ve taken it upon ourselves to dive head first into researching how OOH continues to evolve amidst the crisis.


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OOH Baseline Map

The OOH Baseline Exposure Map details out-of-home unit performance against the week of January 13th, 2020 – a standard week prior to the COVID-19 pandemic. The map is a useful tool for understanding COVID-19's effects on audience traffic.

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Bringing Messages Closer to Home

Now more than ever, brands have a chance to show solidarity with their audiences and reach them on a more personal, communal and united front.

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Why Out-of-Home is the Perfect Medium for Protecting Your Brand

As brands continue to cut budgets, advertisers have an opportunity to practice prudent decision-making when advertising in the world.

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