As the pandemic continues to change the world in which we practice out-of-home advertising, we’ve taken it upon ourselves to dive head first into researching how OOH continues to evolve amidst the crisis.
The OOH Baseline Exposure Map details out-of-home unit performance against the week of January 13th, 2020 – a standard week prior to the COVID-19 pandemic. The map is a useful tool for understanding COVID-19's effects on audience traffic.
Now more than ever, brands have a chance to show solidarity with their audiences and reach them on a more personal, communal and united front.
As brands continue to cut budgets, advertisers have an opportunity to practice prudent decision-making when advertising in the world.
Don't worry—we won't share your information.