As the pandemic continues to change the world in which we practice out-of-home advertising, we’ve taken it upon ourselves to dive head first into researching how OOH continues to evolve amidst the crisis.
The OOH Baseline Exposure Map details out-of-home unit performance against the week of January 13th, 2020 – a standard week prior to the COVID-19 pandemic. The map is a useful tool for understanding COVID-19's effects on audience traffic.
Now more than ever, brands have a chance to show solidarity with their audiences and reach them on a more personal, communal and united front.
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