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Taking on Tomorrow Together

Mapping COVID-19’s Effects on Out-of-Home

OOH Exposure Map

See Exposures by Unit, Updated Biweekly

  How do I use the map?

What does this mean?


car

Driving

43%

walking

Walking

25%

bus

Transit

2%

Cities are on the rebound with driving & walking on the mend.

Driving and walking traffic have experienced strong increases while mass transit continues its flatline; hyperlocal media, street and high-profile out-of-home units are on the road to recovery.

Source: Billups Sciences, SafeGraph.

new-york-graph-2

Increased Visitation


Similarly, top essential and non-essential businesses began to experience rising visitations through May 17, 2020 despite decreases below baseline.

View Safegraph dashboard →

shopping-cart-loaded

Supermarkets

5%

coffee

Coffee Shops

32%

hotel

Hospitality

28%

hamburger

Restaurants

49%

bar

Bars

36%

shop

General Merchandise

16%

What's next?


01


Explore the OOH Exposure Map

Determine market and placement exposures based on a weekly timeline from March 1st through April 30th, 2020 with data updated biweekly.

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02


Analyze Impact & Exposure

Assess how OOH exposure in desired markets impact existing and future campaigns (strongest exposures for impact).

analyze-impact-exposures-1

03


Recommend, Plan & Report

Provide recommended OOH placements based on desired outcomes, audience profiles, POIs, OOH exposures and attribution reporting.

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Ready to put our exposure data to work?

We’re here to help.


Don't worry—we won't share your information.

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Guide

Hyperlocal OOH Opportunities →

April 5th, 2020 | 10 min read

Article

Opportunity to View Patent Approved →

May 4th, 2020 | 12 min read

Podcast

How OOH Will Help Recharge the Recovery →

May 05, 2020 | 23 min 

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