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Taking on Tomorrow Together

Mapping COVID-19’s Effects on Out-of-Home

OOH Exposure Map

See Exposures by Unit, Updated Biweekly

  How do I use the map?

What does this mean?


car

Driving

105%

walking

Walking

26%

bus

Transit

15%

Cities are on the rebound with driving & walking on the mend.

After shelter-in-place began in mid-March, the month of April saw nationwide traffic bottoming out early on with incremental increases throughout May in both vehicular and pedestrian travel. Specifically, NYC vehicular traffic continues to rise above baseline while pedestrian slightly recovers going into July.

Source: Billups Sciences, SafeGraph

Increased Visitation


Similarly, top essential and non-essential businesses began to experience rising visitations through July 1, 2020 despite decreases below baseline.

View Safegraph dashboard →

shopping-cart-loaded

Supermarkets

5%

-7% off baseline

coffee

Coffee Shops

14%

-15% off baseline

hotel

Hospitality

47%

-8% off baseline

hamburger

Restaurants

22%

-23% off baseline

bar

Bars

35%

-35% off baseline

shop

General Merchandise

6%

+1% off baseline

What's next?


01


Explore the OOH Exposure Map

Determine market and placement exposures based on a weekly timeline from March 1st through July 5, 2020 with data updated biweekly.

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02


Analyze Impact & Exposure

Assess how OOH exposure in desired markets impact existing and future campaigns (strongest exposures for impact).

analyze-impact-exposures-1

03


Recommend, Plan & Report

Provide recommended OOH placements based on desired outcomes, audience profiles, POIs, OOH exposures and attribution reporting.

recommend-plan-report-1

Ready to put our exposure data to work?

We’re here to help.


Don't worry—we won't share your information.

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