See Exposures by Unit, Updated Biweekly
Driving
Walking
Transit
After shelter-in-place began in mid-March, the month of April saw nationwide traffic bottoming out early on with incremental increases throughout May in both vehicular and pedestrian travel. Specifically, NYC vehicular traffic continues to rise above baseline while pedestrian slightly recovers going into July.
Source: Billups Sciences, SafeGraph
Similarly, top essential and non-essential businesses began to experience rising visitations through July 1, 2020 despite decreases below baseline.
Supermarkets
-7% off baseline
Coffee Shops
-15% off baseline
Hospitality
-8% off baseline
Restaurants
-23% off baseline
Bars
-35% off baseline
General Merchandise
+1% off baseline
Determine market and placement exposures based on a weekly timeline from March 1st through July 5, 2020 with data updated biweekly.
Assess how OOH exposure in desired markets impact existing and future campaigns (strongest exposures for impact).
Provide recommended OOH placements based on desired outcomes, audience profiles, POIs, OOH exposures and attribution reporting.
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