Advertiser: Friends of the Children
Objective: Increase brand awareness for National Foster Care Month and donations
Delivered a fully pro bono 4-week OOH campaign across the US.
Generated website traffic across all 9 markets with OOH.
Exceeded annual fundraising goal.
Raise awareness for youth and families impacted by foster care during May’s National Foster Care Month utilizing out-of-home media (without an advertising budget).
Chief Executive Officer | Friends of the Children