Advertiser: Friends of the Children
Category: Non-Profit
Objective: Increase brand awareness for National Foster Care Month and donations
Delivered a fully pro bono 4-week OOH campaign across the US.
Generated website traffic across all 9 markets with OOH.
Exceeded annual fundraising goal.
Raise awareness for youth and families impacted by foster care during May’s National Foster Care Month utilizing out-of-home media (without an advertising budget).
Terri Sorrensen
Chief Executive Officer | Friends of the Children
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