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SUCCESS  STORY
Friends of the Children Drives Awareness with Pro Bono OOH Campaign

 

Advertiser: Friends of the Children

Category: Non-Profit

Objective: Increase brand awareness for National Foster Care Month and donations 

Friends_of_the_Children_Logo

$2M

Media Value

Delivered a fully pro bono 4-week OOH campaign across the US.

200%

Website Traffic

Generated website traffic across all 9 markets with OOH.

50%

Fundraising Goal

Exceeded annual fundraising goal.

 The Challenge

  • Raise awareness for youth and families impacted by foster care during May’s National Foster Care Month utilizing out-of-home media (without an advertising budget).

Friends of the Children_Digital Bulletin (1)

 The Solution

  • Activate an impactful OOH campaign that elevates the Friends of the Children (FOTC) message in high profile, high traffic environments across FOTC’s top markets to drive awareness and fundraising. 
  • Partner with Billups and media owners using donated OOH media space to feature compelling images of children and their mentor across 200+ digital screens throughout the country from Times Square to Downtown LA.
Friends of the Children_The Reef_Digital_Spectacular (1)-1

 

 The Results

  • Delivered an overall media value of over $2M and 85M estimated impressions.
  • Generated double-digit increases in website traffic averaging 200% lift across all 9 posted markets.
  • Exceeded fundraising goal by 50% with over 100 new donors. 

 


 
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“This incredible OOH effort was a game changer. It put us on the map with national media, major donors and even celebrities. We couldn't be more proud of, and thankful for, all the partners who made this happen. We are well on our way to making sure every child who needs a Friend has one.”

Terri Sorrensen  
Chief Executive Officer | Friends of the Children