In this edition of our newsletter, we delve into the fascinating world of out-of-home advertising and the burgeoning opportunities it presents in Southeast Asia. We had the privilege of sitting down with Angie Cutter, the Managing Director of Southeast Asia at Billups, to gain valuable insights into the company's development, innovative strategies, and the challenges and opportunities within the region's advertising landscape. Join us as we explore her perspectives on industry trends, the launch of Billups's groundbreaking data attribution platform, and the company's commitment to diversity and team building in the Malaysian market.
Angie Cutter, APAC's Managing Director
As Billups’s Managing Director of Southeast Asia, can you share your insight on the company’s development and potential in this exciting region?
Our data attribution platform is an exciting development that goes beyond anything we’ve previously had in Asia; I think it will be our champion for this year, helping us educate clients and vendors on our impressive market capabilities.
The platform is a tool to activate new business and opportunities, and we think it will be the best thing that’s happened to the OOH industry in this region.
In your opinion, what are some of the key challenges that women in the out-of-home advertising industry face when striving for leadership roles, and what steps is Billups taking to address these challenges?
This is a loaded question. Out-of-Home feels like a very male-dominated industry, but in my region, we don’t have any issues.
After 24 years in the industry, I’ve learned it’s about having passion for what you do. Beyond wanting to drive the industry and grow your business, you need to be a fighter to succeed in OOH.
How do you approach team building to ensure that diverse talents are not only identified but also effectively integrated and utilized within Billups?
In Malaysia, we prioritize regular team building lunches and activities that help us better understand and bond with each other.
The Malaysian team is very culturally and gender diverse, with members of Buddhist, Hindu, Muslim, and Christian faiths all working together to achieve common goals.
Furthermore, don't miss the opportunity to watch a vibrant video showcasing the festive Lunar New Year celebrations at the Billups Malaysia Office.
In Malaysia, the lion dance holds deep cultural significance, believed to usher in good luck, prosperity, and auspicious beginnings for businesses and their employees. Rooted in centuries-old traditions, this captivating dance is not merely a form of entertainment but a powerful symbol of fortune and blessings. As the lion gracefully maneuvers through intricate choreography, accompanied by rhythmic drumming and vibrant colors, it captivates onlookers and instills a sense of hope and optimism for the year ahead. This cherished ritual is a testament to the rich tapestry of Malaysian culture, where traditions are honored and celebrated to foster unity and success. Enjoy the energy and excitement of the lion dance tradition through the video below, graciously shared by our esteemed colleagues in Malaysia, and witness firsthand the magic and significance it holds for businesses and communities alike.
