Objective: Increase brand awareness, website visitations, and App downloads
100+
Vehicle Fleet
Full wrap, Oracle-branded Telsa Model S, 3, X and MB E & S Class
55M
Global Impressions
Conference events and earned media presence in 24 cities over 3-year run.
20K+
Rides in Style
Delivered free rides for conference attendees at competitive events.
The Challenge
Create a free ride service program using a fleet of branded Tesla’s to surround major competitor conferences around the world.
Integrate OOH and experiential with social media.
The Solution
Billups produced and launched Oracle’s Tesla ride program across markets in the US, LATAM and EU using #oraclefreerides.
The program provided local conference attendees rides in Oracle branded Tesla’s and helped leverage social media, OOH bulletins and transit shelters to amplify each event’s content & experience.
The Results
Over 100 Oracle branded vehicles fleet that brought style and comfort to the attendee journey.
55MMs earned media impressions.
20K+ happy, cool attendees (at competitor conferences) around the world.
"Congratulations to Oracle and Billups for the Best Use of Guerrilla and Street Marketing."
