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SUCCESS STORY
Oracle Offers Free Rides 

 

Advertiser: Oracle

Category: Technology

Objective: Increase brand awareness

Oracle-Logo

100+

Vehicle Fleet

Full wrap, Oracle-branded Telsa Model S, 3, X and MB E & S Class

55M 

Global Impressions

Conference events and earned media presence in 24 cities over 3-year run.

20K+

Rides in Style

Delivered free rides for conference attendees at competitive events.

 The Challenge

  • Create a free ride service program using a fleet of branded Tesla’s to surround major competitor conferences around the world.
  • Integrate OOH and experiential with social media. 

 

OracleFreeRides Las Vegas

 The Solution

  • Billups produced and launched Oracle’s Tesla ride program across markets in the US, LATAM and EU using #oraclefreerides. 
  • The program provided local conference attendees rides in Oracle branded Tesla’s and  helped leverage social media, OOH bulletins and transit shelters to amplify each event’s content & experience.

 

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 The Results

  • Over 100 Oracle branded vehicles fleet that brought style and comfort to the attendee journey.
  • 55MMs earned media impressions.
  • 20K+ happy, cool attendees (at competitor conferences) around the world.

 
#oraclefreerides

"Congratulations to Oracle and Billups for the Best Use of Guerrilla and Street Marketing."

- Event Marketer Ex Awards