<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=356467795076698&amp;ev=PageView&amp;noscript=1">

Why Our Lazy Brain Prefers OOH

Posted February 10, 2021

On this episode of In the World, Dr. Michael Roth helps us understand why our “lazy” brains prefer visuals and the history and science of why imagery has a deeper, more pervasive impact on the brain and by extension, the neuroscience behind out-of-home advertising.

  Watch the Video Version