Pros & Cons of Programmatic DOOH
Programmatic is well-suited for streamlining processes for out-of-home advertising and branding. Benefits include:
Programmatic DOOH offers benefits for suppliers and publishers, but some drawbacks may make it unsuitable in certain situations. Some challenges of programmatic include:
Is Programmatic The Right Approach For You?
While programmatic makes buying and selling easier, is it the right approach for you? Additional factors to consider before investing in programmatic DOOH include:
Mistakes to Avoid When Doing Programmatic
How you use programmatic DOOH will dictate how successful you are in getting results. Mistakes to avoid include:
How Do You Measure Programmatic OOH?
With programmatic OOH, you need to collect data regarding how often people see your ad, along with information about demographics, trip paths, and other patterns of behavior. You will also need an impression multiplier while factoring in loop frequency and dwell time in a particular space. Tactics that can help in measuring programmatic OOH include:
Programmatic DOOH and Your Business
While it is taking the advertising industry by storm, is programmatic DOOH right for your business? It is not recommended to be the sole driver for complex media campaigns, but it can be an effective complement to other advertising media including traditional OOH inventory.
To create and simplify your programmatic campaigns or to automate all your OOH advertising, Billups is here to help. As the largest independent out-of-home technology and managed services company, our mission is to transform the DOOH and OOH experience and empower brands to develop smarter and more accountable OOH campaigns. Companies we have collaborated with include Molson Coors, Nike, Blue Apron, Lyft, and Starbucks.
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