Europe, Middle East and Africa

Europe, Middle East and Africa

Belgium, Germany, International, Middle East, United Kingdom

With advanced technology, local market knowledge, and data-driven insights, we provide measurable OOH solutions throughout the EMEA region.

Belgium

Established in 2024, our mission is to redefine the OOH landscape across EMEA with advanced analytics and a measurement platform. We deliver personalized, meaningful and data-driven OOH campaigns. View our photos of the week here.

Established in 2024, our mission is to redefine the OOH landscape across EMEA with advanced analytics and a measurement platform. We deliver personalized, meaningful and data-driven OOH campaigns. View our photos of the week here.

Germany

Germany’s dynamic OOH market meets global innovation through billups. Our team combines local expertise with advanced analytics to help brands design measurable, market-relevant campaigns that perform at every level.

Germany’s dynamic OOH market meets global innovation through billups. Our team combines local expertise with advanced analytics to help brands design measurable, market-relevant campaigns that perform at every level.

International

We are strengthening our team across Europe, and partnering with leading global brands to integrate OOH, digital OOH, and pDOOH into their marketing strategies. Our focus is on innovative planning, effective placement, and data-driven insights throughout Italy, France, Spain, Germany, and beyond.

We are strengthening our team across Europe, and partnering with leading global brands to integrate OOH, digital OOH, and pDOOH into their marketing strategies. Our focus is on innovative planning, effective placement, and data-driven insights throughout Italy, France, Spain, Germany, and beyond.

Middle East

We are dedicated to delivering innovative solutions that boost campaign effectiveness and foster meaningful engagement throughout the UAE. By harnessing advanced technology and data-driven insights, we seek to transform the OOH landscape in the Middle East.

We are dedicated to delivering innovative solutions that boost campaign effectiveness and foster meaningful engagement throughout the UAE. By harnessing advanced technology and data-driven insights, we seek to transform the OOH landscape in the Middle East.

United Kingdom

Since 2023, billups UK has enhanced the OOH advertising landscape, delivering differentiated services for meaningful consumer engagement. Leveraging advanced technology and proprietary measurement platforms, we ensure precise and impactful advertising solutions.

Since 2023, billups UK has enhanced the OOH advertising landscape, delivering differentiated services for meaningful consumer engagement. Leveraging advanced technology and proprietary measurement platforms, we ensure precise and impactful advertising solutions.

Meet our team

Regional leadership

EMEA

James McEwan

Chief Executive Officer
EMEA

Andrew Brunton

Executive Managing Director
EMEA

Shannon Ratchford

Head of Commercial & Investment
EMEA

Katrien Rodenburg

Finance Director EMEA | Global FP&A Lead
EMEA

Jolande Van Helbergen

Human Resources Director

Belgium

    Belgium

    Koen Van Rhijn

    Managing Director
    Belgium

    Samantha Pearce

    Business Director

    Germany

      Germany

      Marc Marienfeld

      Managing Director, Germany

      International

        International

        Amanda Bingham

        Managing Director
        International

        Cate Atwell

        Business Director
        International

        Joss Roulet

        Client Development Director
        International

        Oliver Ford

        Business Director

        Middle East

          UAE

          David Hawkins

          Managing Director
          UAE

          Wissam El Rayess

          Business Director

          United Kingdom

            UK

            Nick Bell

            Managing Director
            UK

            Laura Wilson

            Business Director
            UK

            Rikul Sudra

            Business Director