Brand study

Unveil the real-world impact of OOH. Brand study offers a comprehensive overview of key brand metrics to optimize OOH strategies effectively.

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billups analytics

Advanced brand analytics

Gain insight into a brand's performance by evaluating NPS, Awareness, Perception, Consideration, and audience demographics for future campaigns.

Success tracking

Measure the success of your OOH campaigns and harness the power of data-driven decision making to optimize your media selection strategy.

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Blend brand insights with intuitive visualizations

Elevate your Out-of-Home advertising campaigns through continuous improvement, basing decision-making on maximum impact, effectiveness, and return on investment.

Step 1

Define key objectives

billups brand studies are tailored to measure client-specific objectives. We undertake an in-depth review of the key objectives to identify the metrics that matter.

Step 2

Design tailored survey

Leveraging partnerships with prominent survey providers, we collaboratively design surveys exploring user sentiments, brand awareness, and competitive positioning.

Step 3

Conduct analysis

Post-survey, we conduct a thorough analysis to extract actionable insights for our clients, offering a comprehensive view of campaign performance and audience perception.

Custom studies

Looking for a customized OOH solution?

Not all campaigns fit into standard study KPIs—that’s where custom studies come in.

What can a custom study do for you?

  • In-depth audience insights
  • Measurement for unconventional OOH formats
  • Data-driven strategies using billups’ proprietary tech
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"The billups team brought strong industry expertise and were clearly knowledgeable about the OOH brand lift study space. Their initial strategic recommendations were thoughtful and aligned well with our objectives."“Success is about the strength of our team and the impact we make together.”

Cossette Media