Web or app
impact study

Analytics
Measuring the impact that OOH had on online traffic, web visitation, app download and online sales on a brand website
Place pixel on site
We place a pixel on the website or app in order to understand which mobile devices and users are visiting.
Build customer journeys
User journeys are reconstructed using opt-in mobile data. This allows us to understand where users are in relation to OOH units.
Web visitation matching
We collect devices that intersected with the viewshed, and match them to online outcomes to determine visitors attributed to OOH.



