Another option is location placement in areas that your target audience frequents. For example, if you want to reach grocery shoppers, place ads near grocery retailers to generate extra publicity and trigger your products' impulse buying.
The unique characteristics of OOH mean that it has a high potential return on investment (ROI), especially for retailers that want to boost visits to their stores.
2. Consumers Respond to OOH
Not surprisingly, consumers respond to OOH ads because they see them often.
Nielsen reports that 40% of adults frequented an organization's Facebook page because they saw the OOH ad.
This proves that OOH advertising can incite responses among consumers. People are likely to go to a brand’s website, visit a store, or check out the brand on social media.
Consider this eye-catching Prada ad that subtly encourages apparel aficionados to keep the brand at the back of their mind.
3. OOH Is Attention-Grabbing
Traditional billboards may not seem like an enticing modern advertisement because it seems too conventional. While the location is key to outdoor advertising success, you can improve your results through custom indexed placement and leveraging multiple ad formats that are placed along the consumer journey.
For example, Wonder Bread's hand painted wall uses vibrant colors and illustrations to stir buzz across the streets. The vivid images can easily draw the attention of people of all ages as they walk, bike and drive by.
Another unique option takes a traditional wallscape to promote your brand on the road. For instance, this placement for the Washington State Lottery is lit up with special LED lights and UV paint that bring the creative to life at night.
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