Billups Analytics

Brand Study Dashboard

Billups Analytics™ Brand Study Dashboard seamlessly blends advanced analytics with intuitive visualizations. Elevate your Out-of-Home (OOH) campaigns through continuous improvement, ensuring maximum impact and effectiveness.

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How it works

Initiating Brand Studies

Billups Brand Studies are tailored to measure client specific objectives. We undertake an in-depth review of the key objectives to identify the metrics which matter. The initial in-take allows us to craft survey questions that precisely match campaign objectives.

Tailored Surveys

Leveraging partnerships with prominent survey providers, we collaboratively design surveys exploring user sentiments, brand awareness, and competitive positioning. Therefore, we can provide surveys of exceptional quality, delivering valuable insights crucial for data-based decision-making.

Insightful Analysis and Presentation

Post-survey, we conduct a thorough analysis to extract actionable insights for our clients, offering a comprehensive view of their campaign's performance and audience perceptions. Our approach guarantees that our clients receive informed and strategic recommendations for their OOH campaigns.

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Browse our up-to-date OOH units catalog

Use DMA/CBSA or Zip Codes to select your market

Apply venue type or media type filters to pick up units you are interested in

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Use Point of Interests and Audience demographics layers on the map

Draw polygons to narrow your selection within specific area

Zoom into a single unit to view unit details, location and audience.

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Save your selected units as a Preset

Create as many Presets as you want

Share your Preset with your colleagues.

Add your Presets into an RFP

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Add your campaign details, period, budget and goals.

Edit your company details.

Add an existing preset or create a new one.

Submit your RFP to Billups.

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Audience Demographics

Explore Age, Education, Ethnicity, Gender, Household Income, Marital Status of the participants.

Brand Insights

Gain insight into brand's performance by evaluating NPS, Awareness, Perception, Consideration, and other crucial parameters for future campaigns.

Success Tracking

Measure the success of your OOH campaigns with Brand Lift, Ad Likability, Market Awareness, and other metrics, ensuring cost-effective, impactful results.