billups Analytics

Attention Dashboard

Transform your OOH strategy with advanced attention analytics.

Contextualize campaign delivery

billups Analytics™ Attention Dashboard uncovers Out-of-Home (OOH) campaign insights with unparalleled accuracy. Using patented machine learning algorithms, we leverage mobile device data and computer vision to factor in the optimal viewing area for your OOH units and determine exactly how much attention was garnered by each unit.

Attention score

Determine how effectively the unit captures and holds viewers' attention by combining multiple parameters.

Dwell time

Measure the duration that the audience spends looking at and engaging with an advertisement before continuing their journey.

Frequency

Quantify the amount of times the average person saw your creative with the ability to segment by time and media type.

Reach

Learn what percentage of your target audience you are reaching with your ads with the ability to analyze by market and media type.

Audience demographics

Understand the demographic profile of your exposed audience through parameters like age, gender, housing, and income.

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Find accountable campaign insights

Gauge which OOH units had garnered significant levels of attention, how much of the market had given the campaign attention, and how many times that had occurred.

Prove Return on investment

This tool provides you with clear campaign outcomes, allowing for adjustment of your marketing strategy and ensuring that your investment is worthwhile.

Understanding Attention score

Attention patterns

We mimic human attention patterns via computer vision to understand what elements of the creative the audience concentrates on.

Viewabilty

We generate viewsheds that precisely determine the locations from which the ad unit remains visible and how the viewability changes with movement.

Proving ROI

As a last step we interpret the observations and apply learnings to the audiences exposed to the unit.

We want to work with you

Submit your RFP today to get started on creating an impactful OOH campaign that delivers results!