Billups Analytics

Analyze and Optimize Your Out-of-Home Performance

Dive deeper into your campaign performance, discover essential insights, and boost your results with our qualitative analytics provided by the Billups Analytics™ dashboards and advanced studies.

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Pre-planning solutions

Overlay data insights to identify which pieces of inventory are most likely to be viewed by an audience in a period of time, or leverage Billups attention-mapping technology against creative versions to predict if the user drives attention toward optimal areas of the creative.

Dashboard visualizations

Summarize and contextualize campaign delivery in a single market or multiple markets to keep OOH accessible and accountable. Assess which boards had garnered higher volumes of attention over other billboards. Insights on Reach, Frequency, dwell time, and audience demographics included.

Attributtion studies

Measure the effectiveness of Out-of-Home campaigns based on brand KPIs. Partner with Billups to leverage mobile location data to determine incremental foot traffic lift, use brand surveys to lift in brand metrics over OOH campaign flights, or establish an appropriate data feed to match OOH exposures to web or app-based outcomes.

Audience exposure dashboard

Summarizing campaign exposure with market-specific results for easy comparison. Insights on reach, frequency, and audience demographics included.

Web impact / App download report

Measuring the impact that OOH had on web traffic, web / app visitation, online sales on a brand website / app, or app downloads.

Customized measurement

Leverage Billups patented solutions to solve advanced OOH measurement challenges, such as fleet measurement or creative analysis.

Pre-planning solutions

Placement Strategy

Utilize Audience Heatmaps to visualize global audience densities and Inventory Indexing to identify the most visible OOH units for your target audience.

Creative Insights

Harness Creative Attention Mapping for insights into human attention on your creatives, with our technology providing comprehensive photo and video analysis.

AUDIENCE EXPOSURE DASHBOARD

For too long, the Out-of-Home industry has grappled with the lack of rapid, accurate, and dependable measurement of results. Billups Analytics ™ Audience Exposure Dashboard solves this challenge by providing reports from campaigns in near-real time, ensuring the investment is worthwhile.

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See how your campaign is performing day by day in almost real-time

Learn which units perform best for your campaign

Segment campaigns to understand performance by market and unit

View average frequency by time or media type

Calculate market reach over time

Analyze audience by age, occupation, income, relationship status, education and housing type

Find more details in

The Measurement White Paper

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BRAND STUDY DASHBOARD

Billups Analytics™ Brand Study Dashboard seamlessly blends advanced analytics with intuitive visualizations. It's your gateway to data-driven decision-making and strategic brand optimizations, keeping you one step ahead in the competitive landscape. Elevate your Out-of-Home (OOH) campaigns through continuous improvement, ensuring maximum impact and effectiveness.

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Ad Recall: Enhance recall for lasting impressions.

Ad Likability: Craft campaigns that resonate positively.

Market Awareness: Strategically broaden your reach.

Brand Awareness: Strengthen your brand presence.

Brand Perception: Shape positive perceptions.

Brand Consideration: Drive consumer consideration.

Net Promoter Score (NPS): Cultivate brand advocates.

Advanced Measurement

Leverage Billups patented solutions to solve advanced OOH measurement challenges, such as fleet measurement or creative analysis.

Website Visitation

To identify the visitation and conversion changes from the exposure event we intersect the exposed devices with devices that have visited the website and apply a method to see the differences between visitation behavior before and after the campaign.

App Downloads

To measure the impact that the campaign had on app visitation, online sales, or app downloads, we cross-reference devices that were exposed with those that have taken action.

Location visitation

Compare the footfall lift to the POIs (points of interest) related to your OOH campaign. Identify the audience that was brought by your ad by assessing their exposure and matching the exposed audience with those who visited the noted venue.

Sales Lift

Discover the impact of OOH campaigns on sales with our Sales Lift study. Run campaigns strategically near stores to gain a concise, side-by-side comparison of overall and incremental sales between stores targeted by the ads and those not targeted.

Exposure Delivery

The Exposure Delivery study unlocks precise insights into top-performing markets and OOH units. Go beyond estimates, accessing real user exposures based on mobile data for unmatched accuracy.

EXPLORATION

Find accountable campaign insights

The dashboard provides valuable insights that will help you better understand the market and uncover expansion opportunities. Dive into the results, find top-performing markets and units, and unearth potential growth opportunities for developing your media plan.

Ready to Accurately Measure Campaign Results?

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If you are interested or want to learn more, fill out our contact form, and a team member will be in touch within 48 hours.

Analyze and Optimize Your Out-of-Home Performance

Pre-planning solutions

Dashboard visualizations

Attributtion studies

Audience exposure dashboard

Web impact / App download report

Customized measurement

The Measurement White Paper

WORK WITH US

Find accountable campaign insights

Machine Learning and Trip Intent Prediction for Out-of-Home

Top 2022 OOH Data Trends: What Advertisers Should Embrace for Success

How iOS Privacy Updates Affect OOH Data Attribution

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