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Billups Analytics

Analyze and Optimize Your Out-of-Home Performance

Dive deeper into your campaign performance, discover essential insights, and boost your results with our qualitative analytics provided by the Billups Analytics™ dashboards and advanced studies.

 

 
AUDIENCE EXPOSURE DASHBOARD

For too long, the Out-of-Home industry has grappled with the lack of rapid, accurate, and dependable measurement of results. Billups Analytics ™ Audience Exposure Dashboard solves this challenge by providing reports from campaigns in near-real time, ensuring  the investment is worthwhile.

 

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See how your campaign is performing day by day in almost real-time

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Learn which units perform best for your campaign

FREQUENCY

Segment campaigns to understand performance by market and unit

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View average frequency by time or media type

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Calculate market reach over time

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Analyze audience by age, occupation, income, relationship status, education and housing type

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The Measurement White Paper

BRAND STUDY DASHBOARD

Billups Analytics™ Brand Study Dashboard seamlessly blends advanced analytics with intuitive visualizations. It's your gateway to data-driven decision-making and strategic brand optimizations, keeping you one step ahead in the competitive landscape. Elevate your Out-of-Home (OOH) campaigns through continuous improvement, ensuring maximum impact and effectiveness.

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Comprehensive Metrics for Effective OOH Strategies:

Ad recall

Ad Recall: Enhance recall for lasting impressions.

Likabilty

Ad Likability: Craft campaigns that resonate positively.

Market awareness

Market Awareness: Strategically broaden your reach.

Brand Awareness

Brand Awareness: Strengthen your brand presence.

Brand Perception

Brand Perception: Shape positive perceptions.

Brand consideration

Brand Consideration: Drive consumer consideration.

NPS

Net Promoter Score (NPS): Cultivate brand advocates.

ADVANCED ANALYTICS STUDIES
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Our data scientists, media experts & industry professionals are here to help

FLEET-MEASUREMENT
Fleet Measurement

This form of reporting is used to find out who was exposed to your moving advertisements and to estimate the potential outcome. With our precise technology, we track and analyze devices that were located within the moving viewsheds in the fleet.

Website Visitation and App Downloads

To identify the visitation and conversion changes from the exposure event we intersect the exposed devices with devices that have visited the website or downloaded the app and apply a method to see the differences between visitation behavior before and after the campaign.

WEBSITE VISITATION AND APP DOWNLOADS
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Visitation Tracking (Footfall)

Compare the footfall lift to your POIs that is related to your OOH campaign. Identify the audience that was brought by your ad by assessing their exposure and matching the exposed audience with those who visited the noted venue.

Sales Lift

Discover the impact of OOH campaigns on sales with our Sales Lift study. Run campaigns strategically near stores to gain a concise, side-by-side comparison of overall and incremental sales between stores targeted by the ads and those not targeted.

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Exposure Delivery

The Exposure Delivery study unlocks precise insights into top-performing markets and OOH units. Go beyond estimates, accessing real user exposures based on mobile data for unmatched accuracy.

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EXPLORATION

Find accountable campaign insights

The dashboard provides valuable insights that will help you better understand the market and uncover expansion opportunities. Dive into the results, find top-performing markets and units, and unearth potential growth opportunities for developing your media plan. 

 

Ready to Accurately Measure Campaign Results?

Let's keep talking

If you are interested or want to learn more, fill out our contact form, and a team member will be in touch within 48 hours.