NEW YORK – March 19, 2026 – billups, the world’s largest independent Out-of-Home (OOH) agency, today announced the promotion of Chen Chen as Head of AI. This strategic elevation underscores billups’ continued investment in artificial intelligence, data science, and proprietary technology innovation across its global operations.

Chen, based in Portland, Oregon, brings more than seven years of experience at billups spanning data science and advanced analytics leadership. She joined the company in 2018 as a Data Scientist and progressed through roles as Staff Scientist and, most recently, Science Director. Throughout her tenure, Chen has been instrumental in developing and scaling AI-powered capabilities that enhance planning precision, optimize media performance, and strengthen measurement and attribution solutions across markets.

Chen earned her PhD in Geophysics and Seismology from Purdue University, where she developed her expertise in computational modeling and large-scale data analysis. Following her doctoral work, she worked as a Research Scientist at the University of New Hampshire, further refining her approach to complex systems through the development of 3D numerical models. Her scientific foundation in modeling dynamic systems and extracting signal from complexity now underpins her leadership in applied AI and machine learning at billups.

In her new role, Chen will lead billups’ global AI strategy, focusing on expanding proprietary AI-powered technologies, advancing predictive analytics frameworks, and integrating intelligent automation across planning, activation, and reporting functions.

“AI is foundational to how we evolve Out-of-Home,” said Chen Chen, Head of AI, billups. “We’re applying scientific rigor and advanced modeling to build intelligent systems that drive smarter planning, stronger measurement, and real performance impact for our clients.”

“AI is central to our long-term strategy,” said Shawn Spooner, Global Chief Technology Officer, billups. “Chen’s expertise and leadership will accelerate innovation across our global organization.”

Chen’s promotion follows continued global expansion and technology investment at billups, reinforcing the agency’s position as the world’s largest and most awarded independent OOH agency. With a team of more than 400 professionals operating in over 20 countries across North America, EMEA, APAC, and Australia/New Zealand, billups continues to invest in top talent and patented AI-powered innovation that delivers verified media performance.

About billups

billups is an independent global Out-of-Home (OOH) agency helping advertisers, agencies, and OOH media owners strengthen media performance through a patented analytics and measurement platform. With over 20 years of experience and employees spanning 19 countries, our team unites local OOH expertise with global accessibility to actualize international marketing initiatives. Using proprietary and patented AI-powered technology to plan, optimize, and report on media effectiveness, billups makes OOH an indispensable part of media plans