Algorand

The Challenge

Execute a Times Square takeover with a one-hour roadblock on as many units as possible the night before Earth Day to raise awareness about Algorand's carbon negative blockchain protocol.
Syncing timing and brand colors amongst the different screens to accomplish a cohesive takeover.

The Results

Program was executed exactly as planned with screens uniformly going green and then turning dark.
The execution and message was picked up by numerous news sites including Yahoo Finance, Coindesk and Fast Company and many more around the globe.
Feeds lit up with shares and comments across all social media platforms.