<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=356467795076698&amp;ev=PageView&amp;noscript=1">
Get in touch
Get in touch

SUCCESS STORY
Algorand Takes Over Times Square

 

Advertiser: Algorand

Category: Technology

Objective: Brand awareness  

download-3

23.4B

Joules of Energy

Energy saved by going green and dark on Times Square screens for one hour.

50+

Articles Published 

Picked up by news sites around the world before and after Earth Day.

100+

Social Shares

Hundreds of posts sharing or commenting within hours. 

 The Challenge

  • Execute a Times Square takeover with a one-hour roadblock on as many units as possible the night before Earth Day to raise awareness about Algorand's carbon negative blockchain protocol. 
  • Syncing timing and brand colors amongst the different screens to accomplish a cohesive takeover. 

 

Algorand-4

 The Solution

  • Harness existing relationships with multiple media owners to coordinate the takeover that encourage people to turn off their screens for Earth Day.
Algorand _ 04-21-22 _ -61

The Results

  • Program was executed exactly as planned with screens uniformly going green and then turning dark.
  • The execution and message was picked up by numerous news sites including Yahoo Finance, Coindesk and Fast Company and many more around the globe. 
  • Feeds lit up with shares and comments across all social media platforms.   
     

 
Algorand _ 04-21-22 _ -94
"...this idea required a seasoned team like Billups that has leverage in the OOH industry and can act as a conduit for communication with multiple OOH vendors. Algorand saw incredible earned value from this moment that helped communicate their brand message in a big way - and that wouldn't have been possible without a Billups partnership."

Nick Papa 
Director of Media & Partnerships | Invisible North