Precisely define and quantify who was exposed to your OOH ads by tracking a sample group of mobile devices that moved within the view shed of ad units of your campaign.
"I want to know the impact my OOH ads had on web traffic."
Work with us
Our data scientists, media experts & industry professionals are here to help.
How it Works
Place Pixel on Site
We place a pixel on site to track which mobile devices and users are visiting the website. This is data for later.
Construct Customer Journeys
User journeys are reconstructed using opt-in mobile data. This allows us to understand where users are in relation to OOH units.
Web Visiting Matching
We collect devices that intersected with our view shed, and match them to website visitor data to determine visitors attributed to OOH.
One for All
Whether you are an existing advertiser, or a new advertiser with a fresh website, Web Impact studies are great to match the activity that happens in the real world with the activity that occurs in the digital one.
A Comprehensive Web View
We place a pixel on site to gain an understanding of visitors, or utilize hashed email addresses and Google Analytics for deeper alternative insights into web activity.
Audience Reach & Profile
Collect the total exposures for comprehensive look at your campaign in market. Gain insights into the overall Reach, Frequency, Unit Performance, and Audience Demographics.
Got that Web of info? Let's keep talking.
If you are interested or want to learn more, fill out our contact form, and a team member will be in touch within 48hours.
