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Reach your audience at every point along
their daily journey.

Attribution for Out-of-Home Advertising

Simply put, attribution is the process of identifying who was exposed to out-of-home advertising and what actions they took offline or online as a result of exposure to that out-of-home. 

Every day we process and match millions of location observations to our database of devices and user IDs.

2.8B

Location Observations
(Per Day)

55M

Customer Journeys
(Per Day)

300M

Unique User IDs
(Per Day)

How Does Attribution Reporting Work? 

Measuring & optimizing out-of-home media based on exposure, in-store traffic, online visitation and/or sales. 

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Collect Billions of
Location Observations Daily
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Create Customer Journeys
for 300 million Unique Users

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Map Placements & Points of Interest
to Customer Journeys
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Measure In-Store &
Online Visitation

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A/B Test with Non-Exposed Audiences
and Audiences Prior to Launching
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Optimize for Placements with High Exposure
to Audiences that Converted

Attribution Metrics

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Exposure

Exposure is based on individual devices that provide a location observation or signal from within a possible viewable area, or viewshed of the OOH placements for the campaign.
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Site Visitation

Historical comparison of foot traffic for designated POIs, comparing total foot traffic before the campaign against the total foot traffic during the campaign at each POI.
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Website Visitation

A lift in online website traffic and how many of the devices that visited the site were also exposed to the out-of-home campaign.

Brand Awareness

Through running sophisticated pre and post campaign surveys we can determine audiences opinions of brands and how they might have changed as a result of the out-of-home.

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Sales

The total lift in sales is measured based on which device IDs were exposed, which are then matched to the users who converted online or offline by making a purchase.
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Audience Profile

A profile for those who were exposed to the out-of-home and visited based on demographics and behavioral traits such as sex, HHI, purchase behavior, ethnicity, etc.
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Placement Indexing

Ranking out-of-home placements based on exposure to a specific location or POI.

Interested in learning more about Attribution?

Start planning smarter today by tracking:

  • Exposure
  • Site Visitation
  • Website Visitation
  • Brand Awareness
  • Sales
  • Audience Profile
  • Placement indexing

Article

Optimizing Cost & Agility for Out-of-Home Attribution →

October 18, 2018 | 3 min read

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Press

How Creative Marketers Use Artificial Intelligence to Deliver a Better Experience

August 8, 2018 | 2 min read

podcast

Podcast

The Billboard Boom →

June 13, 2018 | 2 min read

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