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Attribution for Out-of-Home Advertising
Simply put, attribution is the process of identifying who was exposed to out-of-home advertising and what actions they took offline or online as a result of exposure to that out-of-home.
Every day we process and match millions of location observations to our database of devices and user IDs.
2.8B
Location Observations (Per Day)
55M
Customer Journeys (Per Day)
300M
Unique User IDs (Per Day)
How Does Attribution Reporting Work?
Measuring & optimizing out-of-home media based on exposure, in-store traffic, online visitation and/or sales.
Collect Billions of Location Observations Daily
Create Customer Journeys for 300 million Unique Users
Map Placements & Points of Interest to Customer Journeys
Measure In-Store & Online Visitation
A/B Test with Non-Exposed Audiences and Audiences Prior to Launching
Optimize for Placements with High Exposure to Audiences that Converted
Exposure is based on individual devices that provide a location observation or signal from within a possible viewable area, or viewshed of the OOH placements for the campaign.
Location Visitation
Historical comparison of foot traffic for designated POIs, comparing total foot traffic before the campaign against the total foot traffic during the campaign at each POI.
Website Visitation
A lift in website traffic that can be attributed to mobile device IDs that were also exposed to the out-of-home campaign.
Brand Awareness
Through running sophisticated pre and post campaign surveys we can determine audiences opinions of brands and how they might have changed as a result of the out-of-home.
Sales
The total lift in sales is measured based on which device IDs were exposed, which are then matched to the users who converted online or offline by making a purchase.
Audience Profile
A profile for those who were exposed to the out-of-home and visited based on demographics and behavioral traits such as sex, HHI, purchase behavior, ethnicity, etc.
Placement Indexing
Ranking out-of-home placements based on exposure to a specific location or POI.
Sample Attribution Reports
Interested in learning more about Attribution?
Start planning smarter today by tracking:
Exposure
Site Visitation
Website Visitation
Brand Awareness
Sales
Audience Profile
Placement indexing
OOH Guide
Getting Started With Outdoor Advertising →
September 9, 2019 | 15 min read
Article
Why Out-of-Home is the Next Big Thing for Advertising →
