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Custom Targeting for Effective OOH Advertising

Custom Targeting by Audience

Custom targeting by audience allows you to select your target audience based on demographics, purchase behavior, personal preferences or create custom audiences from customer data.

OOH Targeting audiences

Custom Targeting by Point of Interest

Custom targeting by Point of Interest (POI) allows you to select placements that drive traffic and sales to physical locations such as retail stores, hotels, parks or other locations. These placements are often used by advertisers to increase website traffic and conversions or for audiences to make a purchase in a physical store.

OOH Targeting by POI

Custom Targeting & Retargeting by Location

Custom targeting by locations leverages billions of location-based data points from over 300 million devices to reach consumers in specific regions, geofences and polygons.

OOH Targeting by location

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