Our Approach
Compile visitation data to more than 5 million U.S. businesses from January 01, 2020 through March 15th, 2020 for an initial trend analysis. Then, monitor ongoing audience movements to test hypothesis on hyperlocal audience patterns in Los Angeles (or any market) as it relates to OOH exposure.
Mobile Events (US)
Consumer Journeys
Source: Billups Sciences, SafeGraph
Industry verticals fall in foot traffic
Airports (-75%), Hospitality (-66%), Restaurants (-56%), Coffee (-55%), Theaters (-90%), Malls (-79%)
Essential business visitations continue to rise
Supermarket (+16%), Gas Station (+11%), General Merchandise (4%)
Major markets shift behaviors to suburbs
Los Angeles residents reduce total trip length by 30% but have increased frequency of trips by 3% (within 5 mile radius).
Hyperlocal OOH & tactics make a difference
Focus on opportunities to reach communities with the right message.
Don't worry—we won't share your information.
Reach Customers in Their House
Reach Customers When They Leave the House
Practicing responsible messaging that is empathetic, communicative and creative.
Reminding your community you're supporting them through this time of need (message relevance).
Communicating your brand because competitors will jump to take the same space you left.
Growing your brand awareness, find ways to shift impact to hyperlocal touchpoints without going dark.
Don't worry—we won't share your information.