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Audience Exposure
Precisely define and quantify who was exposed to your OOH ads by tracking a sample group of mobile devices that moved within the view shed of ad units of your campaign.
"I want a study to accurately and precisely define who came into view of my campaign."

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How it Works


Build View Sheds

Our view sheds account for direction, obstruction, dwell time, elevation, and user speed. This is built for each OOH unit.

Construct Customer Journeys


User journeys are reconstructed using opt-in mobile data. This allows us to understand where users are in relation to OOH units.


Evaluate Exposures


Our analytics team identifies where user journeys intersect with view sheds, allowing us to quantify exposed devices to OOH units.

Leverage Best in Class Technology
Our Audience Exposure studies are fueled by our patented technology. We utilize visual detection technology to accurately pinpoint exposed audiences based off of real campaign data and devices.
pinpoint exposed audiences _audience-exposure_Leverage Best in Class Technology
Real Results. Real Time
These are not estimates or impressions. These are exposures. Our highly accurate results are based on the devices that intersect with our view sheds rather than inventory estimates or assignments.
devices that intersect
Audience Reach & Profile
Collect the total exposures for a comprehensive look at your campaign in market. Gain insights into the overall Reach, Frequency, Unit Performance, and Audience Demographics.
overall Reach, Frequency_audience exposure_Audience Reach & Profile

Exposed to enough? Let's keep talking.

If you are interested or want to learn more, fill out our contact form, and a team member will be in touch within 48hours.

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