Measure lift in offline foot traffic and visitation as a result of OOH exposure across singular or multiple POIs.
"I want to know how much incremental foot traffic my campaign generated."
Work with us
Our data scientists, media experts & industry professionals are here to help.
Every day we process and match millions of location observations to our database of devices and user IDs.
Build View Sheds
Our view sheds account for direction, obstruction, dwell time, elevation, and user speed. This is built for each OOH unit.
Construct Customer Journeys
User journeys are reconstructed using opt-in mobile data. This allows us to understand where users are in relation to OOH units.
Visitation Matching
We collect devices that intersected with our view shed, and match them to any devices that visited a POI.
OOH Performance Quantified
Akin to a digital environment, utilize the power of mobile data and patented technology to accurately define sales-based KPIs such as raw sales, return on ad spend, or sales lift by market.
Market Intelligence
Measure a single POI, or multiple POIs to understand which locations were the most responsive to OOH. This provides more granularity and market intelligence for future planning and optimizations.
By Unit Performance
Break down the number of visits attributed to each unit. Access a fully visible attribution report that provides transparency into each units performance over the campaign.
Exposed to enough? Let's keep talking.
If you are interested or want to learn more, fill out our contact form, and a team member will be in touch within 48 hours.
