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Location Visitation
 
Measure lift in offline foot traffic and visitation as a result of OOH exposure across singular or multiple POIs.
 
"I want to know how much incremental foot traffic my campaign generated."

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Our data scientists, media experts & industry professionals are here to help.

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Every day we process and match millions of location observations to our database of devices and user IDs.

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Build View Sheds

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Our view sheds account for direction, obstruction, dwell time, elevation, and user speed. This is built for each OOH unit.
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Construct Customer Journeys

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User journeys are reconstructed using opt-in mobile data. This allows us to understand where users are in relation to OOH units.

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Visitation Matching

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We collect devices that intersected with our view shed, and match them to any devices that visited a POI.

OOH Performance Quantified
 
Akin to a digital environment, utilize the power of mobile data and patented technology to accurately define sales-based KPIs such as raw sales, return on ad spend, or sales lift by market.
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Market Intelligence
 
Measure a single POI, or multiple POIs to understand which locations were the most responsive to OOH. This provides more granularity and market intelligence for future planning and optimizations.
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By Unit Performance
 
Break down the number of visits attributed to each unit. Access a fully visible attribution report that provides transparency into each units performance over the campaign.
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Exposed to enough?  Let's keep talking.

If you are interested or want to learn more, fill out our contact form, and a team member will be in touch within 48 hours.

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