Collect and report on qualitative and quantitative brand metrics through a carefully executed Brand Survey study.
"I want to know the impact my OOH ads had on brand sentiment or awareness."
Work with us
Our data scientists, media experts & industry professionals are here to help.
How it Works
Structure Test
We map POIs and establish test and control markets. Control markets will serve as holdout markets to compare results with.
Distribute Brand Surveys
Brand Surveys are distributed pre-, during, and, post-flight to collect quantitative brand survey numbers.
Assess Market Results
Brand Survey results are compared between markets to determine Brand Lift as result of OOH.
Quantify the Qualitative
Brand Survey bring together quantitative data points to tell a quantitative story. Survey audiences to understand how they feel about your brand through sales and visitation data.
Customized to your Brand
Our surveys are not cookie-cutter. Our survey partners allow for deeper customization of survey questions, meaning you can laser in on the exact brand questions you are interested in.
Unit Performance
Our survey allows us to gain an understanding of how the user feels about creative. This includes likeness and favorability, providing a useful tool to inform creative decisions in the future.
Did you Brand this a success? Let's keep talking.
If you are interested or want to learn more, fill out our contact form, and a team member will be in touch within 48hours.
.webp "billups_OOH_expert_structure_test (1)")
