(New York, New York — September 20, 2023) Billups, a global Out-of-Home (OOH) technology and managed services company, announces the promotion of David Krupp to global chief executive officer. Krupp initially joined Billups as president and chief operating officer in 2018 and was quickly promoted to CEO, Americas in 2019. In his new role, Krupp will spearhead Billups’ global operations and strategic initiatives, ensuring the company remains at the OOH industry’s forefront.
“Since joining the team in 2018, David has been instrumental in refining our business model, driving revenue and positioning Billups as the global authority on tech-enabled OOH planning, activation and measurement,” said Billups co-founder Benjamin Billups. “David truly embodies our company’s spirit — forward-thinking, innovative and deeply committed to our clients’ success. This promotion is well-deserved and a testament to David’s vision for our company and the industry.”
In his tenure with Billups, Krupp has more than doubled the company’s staff and revenue and drove its expansion into several new territories, including launching Billups EMEA in 2021. Prior to joining Billups, Krupp served as the CEO of Kinetic Worldwide’s U.S. division.
“Throughout my time with Billups, I have been truly blown away by our team’s unwavering commitment to consistently delivering innovative solutions and creative strategies that not only push OOH’s boundaries but also create authentic connections with global audiences,” said Krupp. “Their dedication is the cornerstone of our success and I am honored to be a part of Billups’ incredible 20-year history as an OOH powerhouse. I look forward to what the next 20 years will bring.”
Since its 2003 inception, Billups has driven OOH’s evolution by leveraging data science and cutting-edge technology. Billups empowers brands and agencies to develop smarter and more accountable OOH campaigns through customized targeting, frictionless buying and advanced reporting capabilities. Billups stands at the nexus between art and science, driving the industry forward and elevating OOH within the broader advertising ecosystem.
Billups is reinventing Out-of-Home planning and placement for the performance age. Blending art and science, Billups leads the industry with patented scientific targeting, accurate OOH measurement and an AI-powered recommendation engine. Billups supports advertisers, agencies and media owners through services and platform technology that make OOH automated and attributable. Visit us at www.billups.com.