(Madrid, Spain — Oct 1, 2022) — The VIII Foro DOOH (Digital Out-of-Home) Conference in Madrid was the stage for an informative presentation given by Head of Growth Marketing at Billups, Sergio San Jose, alongside co-presenter Business Director in Spain and Portugal, Valentin Prieto. The presentation took place on September 27th, 2022, and was highly anticipated due to the industry expertise of both speakers.
The VIII Foro DOOH Conference in Madrid was a resounding success with over 500 attendees gathering at the iconic Teatro Callao in Gran Via, to discuss the latest trends in Out-of-Home (OOH) Advertising. The conference was made possible thanks to the support of top industry players, including ClearChannel, JCDecaux, Broadsign, Hivestack, Havas Media, GroupM, Tap Tap, We24, among others. The high-quality conference was a testament to the importance of OOH Advertising digitalization and its potential for driving business growth.
Sergio San Jose began by comparing the OOH advertising market in Spain to that of the US, revealing that Spain invests the same amount in OOH advertising as the city of Miami, Florida. Even though the US has a significantly larger population, OOH inventory and OOH investment, San Jose concluded that “Really, we are not so different” because the needs of all different players in the industry and the challenges we face from our clients are extremely comparable.
Sergio San Jose's presentation provided valuable insights into the OOH industry, emphasizing the importance of attribution in measuring the success of advertising campaigns. As the industry continues to evolve, it is clear that innovative strategies like those employed by Billups will be crucial in driving revenue growth and increasing business opportunities for companies operating in the OOH space.
Valentin Prieto talked about the OOH market in Spain and the rest of Europe, highlighting the similarities and differences between these countries on a global scale. His knowledge broadened the discussion into a comprehensive understanding of the current state of the industry.
Sergio San Jose and Valentin Prieto extended a special thank you to We24, Carlos Santos, and Adolfo Romera for their invitation and contributions to the success of the VIII Foro DOOH Conference. We24, a Spanish OOH specialist, has been a valuable strategic partner in Billups' European expansion, providing local market expertise and support. Santos and Romera, in particular, have been instrumental in ensuring the success of the relationship between the two companies. Billups looks forward to continuing its partnership with We24 and the entire team.
Sergio San Jose, a results-driven digital marketer with international experience, shared insights from his five years at Billups. He spoke about the company's desire to bring the level of Out-of-Home attribution measurement seen in the US to a global audience, based on Billups' expansion in EMEA and globally. For those who missed the conference, the event can be viewed at this link, with Sergio’s presentation beginning at 3:49:00.
Billups is reinventing out-of-home planning and placement for the performance age. Blending art and science, Billups leads the industry with patented scientific targeting, accurate out-of-home measurement and an AI-powered recommendation engine. Billups supports advertisers, agencies and media owners through services and platform technology that make out-of-home as automated and attributable as the most effective digital ads. Visit us at www.billups.com.