Billups Analytics

Audience Exposure Dashboard

Dive deeper into your campaign performance, discover essential insights, and boost your results

with our qualitative analytics provided by the Billups Analytics™ Audience Exposure Dashboard.

Available in the US, coming soon worldwide.

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Verifiable Results and Near-Real-Time Reporting

Visualize OOH Campaign Delivery

Billups Analytics™ Audience Exposure Dashboard uncovers Out-of-Home (OOH) campaign insights with unparalleled accuracy. Using patented machine learning algorithms, we leverage mobile device data to factor in the optimal viewing area for your OOH units and determine exactly who was exposed to your campaign.

Using the Exposure Dashboard you'll know with certainty how many times your message was viewed, when were people exposed to your campaign, and what units produce the most exposures.

Total Exposure Counts

Find out how many people are seeing your campaign (as precise as per hour) based on mobile device data and advanced machine learning technology.

Frequency

Quantify the amount of times the average person saw your creatives with the ability to segment by time and media type.

Reach

Learn what percentage of your target audience you are reaching with your ads with the ability to analyze by market and media type.

Cost per thousand exposures

Explore the efficiency of your campaigns based on the ratio of exposure counts to the media costs.

Audience profile

Understand the demographic profile of your exposed audience, including age, gender, housing, and income parameters.

Find more details in

The Measurement White Paper

CLICK HERE

Create Viewsheds

We generate viewsheds that precisely determine the locations from which the ad unit remains visible to individuals in its proximity.

Evaluate the Opportunity to See™

We produce customer journeys by analyzing sparse mobile signals and overlaying them with viewsheds to determine if there was an opportunity to see the unit.

Build Audience Profile

We correlate mobile device data with the audience description database, allowing us to extract profiles of individuals who were exposed to the campaign.

EXPLORATION

Find accountable campaign insights

The dashboard provides valuable insights that will help you better understand the market and uncover expansion opportunities. Dive into the results, find top-performing markets and units, and unearth potential growth opportunities for developing your media plan.

VALIDATION

Prove Return on Investment (ROI)

We understand that achieving real results is important to your business, and we are here to help you prove it. Our dashboard provides you with clear outcomes from your campaign, allowing you to adjust your marketing strategy confidently and ensuring that your investment is worthwhile.

OPTIMIZATION

Identify the most successful units and formats

If your goal is to improve your campaign's effectiveness while reducing costs, our dashboard provides detailed insights into the performance of different formats and units. This valuable information will help you identify opportunities to enhance your campaign's quality, ensuring that you explore every possibility in your quest for excellence.

EFFICIENCY

Get near real-time results

No need to worry about long waits for results with near-real-time data refreshes. Getting the results within 2 working days allows you to optimize your campaigns while they are still running.

EXPLORATION

Find accountable campaign insights

Ready to Accurately Measure Campaign Results?

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If you are interested or want to learn more, fill out our contact form, and a team member will be in touch within 48 hours.

Audience Exposure Dashboard

Visualize OOH Campaign Delivery

Total Exposure Counts

Frequency

Reach

Cost per thousand exposures

Audience profile

The Measurement White Paper

Create Viewsheds

Evaluate the Opportunity to See™

Build Audience Profile

WORK WITH US

Find accountable campaign insights

Prove Return on Investment (ROI)

Identify the most successful units and formats

Get near real-time results

Find accountable campaign insights

Machine Learning and Trip Intent Prediction for Out-of-Home

Top 2022 OOH Data Trends: What Advertisers Should Embrace for Success

How iOS Privacy Updates Affect OOH Data Attribution

Let's keep talking