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Bulletins / Billboards

Billboards: Tried and True

Bulletins or billboards, as they're typically referred to, are some of the largest and among the most impactful OOH media types. Located primarily on major roads, they attract high-density consumer exposure, mostly from commuter traffic, but often to pedestrians. Bulletins afford heightened visibility due not only to their size, but also because they allow creative “customizing” through extensions and embellishments.

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Billboard Specifications

164,370 units

Overall Size
The most common bulletin sizes are shown below. However, there are specially constructed “spectacular” bulletins with elaborate features and embellishments (such as backlighting), which can be negotiated individually.

The most common live copy area sizes are:

Standard Sizes
14' H x 48' W
10’ H x 40’ W
10’6” H x 36’ W

Spectacular Sizes
20’ H x 60’ W
16’ H x 60’ W

*Numbers based on OAAA 2019 inventory report

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