Billboards or bulletins, as they're referred to in the industry, is one of the largest and among the most impactful OOH media types. Typically located primarily on major roads, they attract high-density consumer exposure, mostly from commuter traffic, but often to pedestrians. Bulletins afford heightened visibility due not only to their size, but also because they allow creative “customizing” through extensions and embellishments.
Many factors affect Billboard prices. They can range from a couple of thousand dollars to hundreds of thousands per four-week campaign. Some Billboard cost factors include market, location, size, and impressions.
The most common bulletin sizes are shown below. However, there are specially constructed “spectacular” bulletins with elaborate features and embellishments (such as backlighting), which can be negotiated individually.
The most common live copy area sizes are:
14' H x 48' W
10’ H x 40’ W
10’6” H x 36’ W
20’ H x 60’ W
16’ H x 60’ W