Hyper target with Digital Out-of-Home (DOOH) Place-Based Media
Digital place-based is a broad category. Encompassing indoor placements and some DOOH video screens, they are seen in major markets throughout the US, as well as internationally, and provide entertainment, news, weather, sports, and targeted advertising to consumers—while they wait in line or in elevators, check-out counters, coffee shops, convenience stores, supermarkets, gas pumps, and transit hubs. The screens can often be updated instantly and targeted precisely to desired demographic audiences. Place-based DOOH is most often used to build brand awareness and reinforce existing advertising campaigns to targeted and mass audiences.
