Digital place-based is a broad category. Encompassing indoor placements and some DOOH video screens, they are seen in major markets throughout the US, as well as internationally, and provide entertainment, news, weather, sports, and targeted advertising to consumers—while they wait in line or in elevators, check-out counters, coffee shops, lobby shops, convenience stores, supermarkets, gas pumps, and transit hubs. The screens can often be updated instantly and targeted precisely to desired demographic audiences. Digital out-of-home is most often used to build brand awareness and reinforce existing advertising campaigns to targeted and mass audiences.
Sizes may vary based on OOH application
Digital place-based Media is located in C-Stores, Point of Care, Grocery Stores, etc. Often located in waiting rooms or at check outlines, these digital screens are located directly in front of the consumer. May offer sound or may just be video. Static and Full Motion is available as well.