Can be comprised of one or many digital displays. If the name did not already give it away, “true” spectaculars are just that, “spectacular”. This high impact execution should be nothing short of breath-taking, provocative, thought-provoking, the list goes on…. Essentially, spectaculars are the biggest and best digital OOH offerings.
Cost
Poster advertising costs depend on a wide variety of factors, including market location and the specific location of the advertisement. In general, the cost of Poster Advertising is influenced by factors such as its size, placement, and target audience. Other cost factors include campaign duration and overall demand for the advertising space. For instance, in high-traffic urban areas, the price for a poster campaign may be higher than in rural or less densely populated regions.
Production
Painted Bulletins Artwork should be received by plant operators 60 days before the posting date. Rendered by skilled artists and painted, the artwork scale should be 3/8” or 1/2” = 1’.
Printed Bulletins (Opaque PVC Vinyl or PE plastic) This is the most common technique for producing bulletins. Durable and long-lasting flexible vinyl faces present a uniform appearance with good color and art quality. Vinyl or plastic bulletins must be supplied to plant operators at least 10 working days prior to the posting date. The material is usually produced on one sheet and stretched over the face of the structure. A four inch pole pocket is contained within the bleed on all four sides are required.
Inks All inks are weatherproof and waterproof with sufficient UV protection.
Preparation
Traditional Mechanicals The layout size for 14’ x 48’ bulletins is 7” x 24”, scaled to 1/2 ”x 1’. A tissue overlay is used to note special embellishments and colors and, if a photograph is used in the design, an 8” x 10” (or larger) color photograph should be provided with a color copy of the layout.
Extensions To increase the impact of bulletins, extensions (cutouts that extend beyond the basic shape of the structure) are often used. Extensions or cut-outs may be added around perimeters often with a one-time charge per square foot and a once-a-month maintenance charge. Depending on local restrictions, extensions or cut-outs may be added from 5’ to 5’6” on top, 2’ on the side and 1’ on the bottom. Extra space cost is comparable to print media foldouts or inserts.
Gallery
TIP: When securing a Digital Spectacular, push for the max SOV possible (within the budget) – you’re already in the big leagues, might as well hit a home run.
