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Exterior Place-Based Advertising

Local Place-Based Ads

Place-based displays encompass a wide variety of media formats that are specially located where audiences congregate for a variety of purposes. This includes college and high school campuses, on military bases, in convention centers, in arcades, golf courses, parking garages, and at rest areas. Digital screens and video networks are also available.

Primary Uses
Used to reach selected audiences of men, women, or children in locations that afford exposure; employed by local as well as national advertisers, especially in places such as:

  • Marine
  • Resorts & Leisure
  • Events
  • Blimps & Custom Inflatables
  • Gas Stations
  • Airborne

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The costs of Exterior Place-Based Advertising campaigns depend on factors such as the location, the site's prominence, and the campaign's duration. The cost is influenced by factors such as the visibility and prominence of the advertising location, the level of foot and vehicular traffic, and the target audience demographics. Additionally, the size and type of the advertising displays used (banners, digital screens, projections, etc.) and the campaign's duration affect the cost. Pricing for a four-week campaign can range from a few thousand dollars to tens of thousands of dollars.

Exterior Place-Based Media Specifications

Sizes may vary based on application.


Similar to Interior Place Based as well Exterior Place based offers the oppurtunity to be outside Grocery Stores, C-Stores, and Gas Stations. This type of media can include exterior signage, Gas Pump signage, and Ice Box signage.