Junior posters are often used for their proximity to retail outlets where they can stimulate sales. They are occasionally available in areas where the larger format posters or bulletins may not be abundant. Junior posters are great for short-term seasonal and regional campaigns, and product introductions. They are also used to target ethnic markets in major urban areas due to their distribution. They support targeting and media diversity and offer a lower cost per thousand impressions.
The proportions of a junior poster and a standard poster are the same. The same designs can be used for both display sizes.
The standard total copy area for posters is 5’ x 11’ (60” x 132”).