Benefits of Shopping Mall Advertising
Shopping mall out-of-home advertisements can be located at entrances, escalators, food courts, and other high traffic areas in malls as digital or static kiosks, ceiling banners, and wall-mounted and free-standing displays. Used to reach shoppers and influence purchase behavior as well as increase brand recognition. Many are two, three, or four-sided units that can contain store directories and are backlit for added visibility. Advertisers include national and regional accounts as well as companies whose products or services are sold in the mall.
