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SUCCESS STORY
Postmates Disrupts with Strong OOH Messaging 

 

Advertiser: Postmates

Category: Food & Beverage 

Objective: Increase brand awareness and mobile app downloads 

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43%

Ad Recall

Of consumers who remembered the ads, 43% noticed the OOH. 

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118MM

Impressions

High total impressions across 362 OOH units and 10 OOH formats. 

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8%

Brand Awareness

8% increase in brand awareness

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 The Challenge

  • Stand apart from the crowded marketplace of food delivery services and dine-in restaurants to get LA & NYC Foodies to download the Postmates app.

  • Find impactful placements to display witty writing and make social media waves. 

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 The Solution

  • Display disruptive, attention grabbing creative on contextually relevant OOH placements to increase brand awareness and entice app downloads across LA & NYC.
  • Use Billups data science capabilities to identify the “Foodie” audience journey and curate OOH that intersects their day-to-day where each placement brings the “We get it” campaign to life. 
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 The Results

  • Post survey results showed that of the 31% of consumers who remembered the ads, 43% of them saw the OOH campaign.
  • Campaign generated 118MM impressions across 362 OOH units. 
  • Post survey showed an 8% increase in brand awareness.
 
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