Objective: Increase brand awareness, website visitations, and App downloads
43%
Ad Recall
Of consumers who remembered the ads, 43% noticed the OOH.
.
118MM
Impressions
High total impressions across 362 OOH units and 10 OOH formats.
.
8%
Brand Awareness
8% increase in brand awareness
.
The Challenge
Stand apart from the crowded marketplace of food delivery services and dine-in restaurants to get LA & NYC Foodies to download the Postmates app.
Find impactful placements to display witty writing and make social media waves.
The Solution
Display disruptive, attention grabbing creative on contextually relevant OOH placements to increase brand awareness and entice app downloads across LA & NYC.
Use Billups data science capabilities to identify the “Foodie” audience journey and curate OOH that intersects their day-to-day where each placement brings the “We get it” campaign to life.
The Results
Post survey results showed that of the 31% of consumers who remembered the ads, 43% of them saw the OOH campaign.
Campaign generated 118MM impressions across 362 OOH units.
Post survey showed an 8% increase in brand awareness.
