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Extra Strength OOH with Programmatic DOOH Relief

Advertiser: Salonpas

Category: Products & Goods

Objective: Drive foot traffic and sales lift




Total impressions for 4-week campaign leading up to and during the holiday season.


OOH Units

Programmatically delivered high volume of OOH units across 25 markets.


Sales Lift

Generated positive sales lift from pre campaign vs post campaign.

 The Challenge

  • Drive penetration of Salonpas products during the holiday season. 
  • Run an ample OOH multi market campaign despite limited availability of inventory. 
SAC-005037-DB_Campaign__2021-12-15_155546006 (1)

 The Solution

  • Utilize a Programmatic DOOH campaign on Digital Bulletins.
  • To measure effectiveness, run an attribution study including a sales lift analysis, consumer lift analysis, and POI sales lift analysis of pre and post campaign.
  • Set a high impression delivery goal across 6AM - 10PM daypart against target audience.


 The Results

  • 80M total impressions with an average of 3M per day. 
  • 1.3K DOOH formats delivered in 25 markets. 
  • Generated +2M sales lift from pre campaign vs post campaign.