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SUCCESS STORY
Extra Strength OOH with Programmatic DOOH Relief

Advertiser: Salonpas

Category: Products & Goods

Objective: Drive foot traffic and sales lift

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80M

Impressions

Total impressions for 4-week campaign leading up to and during the holiday season.

1.3K

OOH Units

Programmatically delivered high volume of OOH units across 25 markets.

+2M

Sales Lift

Generated positive sales lift from pre campaign vs post campaign.

 The Challenge

  • Drive penetration of Salonpas products during the holiday season. 
  • Run an ample OOH multi market campaign despite limited availability of inventory. 
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 The Solution

  • Utilize a Programmatic DOOH campaign on Digital Bulletins.
  • To measure effectiveness, run an attribution study including a sales lift analysis, consumer lift analysis, and POI sales lift analysis of pre and post campaign.
  • Set a high impression delivery goal across 6AM - 10PM daypart against target audience.
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 The Results

  • 80M total impressions with an average of 3M per day. 
  • 1.3K DOOH formats delivered in 25 markets. 
  • Generated +2M sales lift from pre campaign vs post campaign.

 
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