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SUCCESS STORY
Relieving Pain with Programmatic DOOH

80M

Impressions

Total impressions for 4-week campaign leading up to and during the holiday season.

1.3K

OOH Units

Programmatically delivered high volume of OOH units across 25 markets.

+2M

Sales Lift

Generated positive sales lift from pre campaign vs post campaign.

 The Challenge

  • Drive penetration of Salonpas products during the holiday season. 
  • Run an ample OOH multi market campaign despite limited availability of inventory. 
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 The Solution

  • Deliver program speed to market with Programmatic DOOH campaign across high traffic Digital Bulletins.
  • Measure and attribute OOH effectiveness that report audience exposure and sales lift pre and post campaign.
  • Set high impression delivery and daypart goals (6AM - 10PM) to ensure deliveries against the target audience.
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 The Results

  • 80M total impressions with an average of 3M per day. 
  • 1.3K DOOH formats delivered in 25 markets. 
  • Generated +2M sales lift from pre campaign vs post campaign.

 
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