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Relieving Pain with Programmatic DOOH



Total impressions for 4-week campaign leading up to and during the holiday season.


OOH Units

Programmatically delivered high volume of OOH units across 25 markets.


Sales Lift

Generated positive sales lift from pre campaign vs post campaign.

 The Challenge

  • Drive penetration of Salonpas products during the holiday season. 
  • Run an ample OOH multi market campaign despite limited availability of inventory. 
SAC-005037-DB_Campaign__2021-12-15_155546006 (1)

 The Solution

  • Deliver program speed to market with Programmatic DOOH campaign across high traffic Digital Bulletins.
  • Measure and attribute OOH effectiveness that report audience exposure and sales lift pre and post campaign.
  • Set high impression delivery and daypart goals (6AM - 10PM) to ensure deliveries against the target audience.


 The Results

  • 80M total impressions with an average of 3M per day. 
  • 1.3K DOOH formats delivered in 25 markets. 
  • Generated +2M sales lift from pre campaign vs post campaign.