Advertiser: Varo Bank
Category: Finance / Fintech
Objective: Increase brand awareness, website visitations, and mobile app downloads
The majority of exposed consumers to the OOH are likely to bank with Varo in the next 6 months.
Generated high average lift in four out of seven launch markets.
Exposed consumers were 2.6x more likely to download the Varo mobile app.
Chief Brand Officer | Varo