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SUCCESS STORY
Westward Whiskey Boosts Holiday Sales With OOH 

 

Advertiser: Westward Whiskey

Category: Alcohol 

Objective: Increase brand awareness, sales lift

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2X

Bonus Impressions

Double impressions from added value OOH. 

58%

Negotiation

Negotiated more than half off of the overall buy. 

Sales Lift

Westward Whiskey sales lift attributed to OOH campaign.

 The Challenge

  • Generate brand awareness in a saturated alcohol industry.
  • Increase holiday sales across key distribution points in Portland, OR.
PDX080670

 The Solution

  • Utilize 2 Bulletins and 2 high impact Wallscapes to cover key liquor stores.
  • Supplement impact units with a Poster Package of 20 to provide general market reach and frequency in key neighborhoods. 
     
PDX.W102_WESTWARD WHISKEY_APPROACH1_113020-1

 

 The Results

  • 2X total impressions from added value bonus.
  • Negotiated total media buy 58% off rate card. 
  • Westward Whiskey sales lift attributed to OOH campaign.
 
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“I just had an account in Oregon commit to a barrel and they credited the decision to go with Westward to the new billboards all over the city. They said that since those billboards, they have been flying through Westward Whiskey."

Westward Whiskey Sales Team